Aesthetic Cycle

Book covers from the late 40s continue to catch my eye. It’s interesting how design aesthetics drift in and out of the public’s taste through the decades. I am particularly drawn the work of Alvin Lustig, and “The Day of the Locust” demonstrates many his talents. He was able to combine his illustrative style with geometric typefaces to create a entirely new style of book covers. His rich color choices always seem to stand out when compared to contemporary works. The yellow ground appears to continue for miles into the distance, and the white type gently hovers in the atmosphere . Lustig had an incredible knack for discovering equilibrium between visual elements, and it allowed him to create some surprising compositions without over-complicating the field.  The design is simple, yet extremely effective. Perhaps the modest attitude of this book cover assists in continuing it’s relevance with modern design.


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